RUNNING NEWS ITEM

Nordic Fitness on Adidas Portal

THURSDAY, 26 JULY 2007

Adidas relaunches Adirun.co.nz, its health and nutrition portal, to make it easier for runners to achieve their health and fitness goals. It includes a showcase of footwear and apparel from the adiStar, Supernova, Response, and Nordic Fitness.

In its press release, Adidas managing director Greig Bramwell described a great new technical feature of the site. It now has the stopwatch function that allows users to either log their run upon their return (by sending a text to a special adidas NZ number), or use their mobile phone as a stopwatch and get adiRun.co.nz to do the timing for them. The site gives the users a personalized and professional 12-week health and nutrition programme.

To access their site, users may visit www.adiRun.co.nz. To gain full access to the site purchase any footwear or apparel from the adiStar, Supernova, Response, Nordic Fitness or adizero running/walking ranges excluding socks and caps.

Source:
www.scoop.co.nz

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