RUNNING NEWS ITEM

Reebok Gears up Delhi for Hutch Half Marathon

WEDNESDAY, 25 JULY 2007

Reebok, the world’s leading sports brand, has joined hands with Procam International, promoters of the Hutch Delhi Half Marathon, to become the Official Training and Sports partner for the Hutch Delhi Half Marathon.

Bolstering the efforts of Delhiites towards becoming more accomplished distance runners, Reebok Instructor Alliance (RIA) which has over 900 certified trainers across India, in association with Procam International, organized a three-day Hutch Delhi Half Marathon 2007 Training Workshop at the Hotel Le Meridien, the Official host hotel to the event.

Renowned distance running expert Ian Ladbrooke, along with two elite athletes from Kenya, Catherine Mutwa and Zak Kihara, conducted the workshop for 50 certified Reebok India trainers and three master trainers. They will in turn move out to different areas of Delhi, offering scientific and organized training to every running enthusiast who harbors hopes of challenging one's self to run in and complete the Hutch Delhi Half Marathon.

In recent years, Reebok has established a special relation with a majority of Delhi's populace and brought about a positive mind shift change towards running. To further strengthen this relationship, Reebok had launched its ‘Run Easy Campaign’, aiming to redefine people’s perception about running and popularize it as a favorite sport in the country.

Commenting on the initiative, Mr.Subhinder Singh Prem, Managing Director, Reebok India Company, said, “Our Vision is to fulfill Potential and we are all set to do the same through our RIA’s .This certification will equip our trainers to train in the sphere of distance running which is technical and laborious. These certified Reebok trainers would train runners across Delhi for the upcoming Marathon and equip them with better running techniques which will help them run better”.

The workshop dealt with various aspects of distance running like the principles of endurance training and cross training; diet and nutrition; injury prevention and treatment; running kit; health issues and training schedules.

Reebok India, through their certified Reebok India trainers, will be offering training packages to corporate establishments, residential societies and running enthusiasts to get them fit and running before the Hutch Delhi Half Marathon 2007. The training packages will be variable between 6 to 10 weeks depending on the physical capability of the individual and the run he or she wishes to participate in. Reebok India aspires to reach out to at least 2000 people through this initiative in the first year.

Reebok India will also be offering attractive discounts on their running apparel and shoes to person availing of the training packages.

Visit http://hdhm.indiatimes.com/ for more information on the Hutch Delhi Half Marathon.

Source:
www.businesswireindia.com

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