RUNNING NEWS ITEM

Montrail Becomes First Visionary Sponsor for HERA

TUESDAY, 29 APRIL 2008

Carbondale, CO - Montrail is a longtime supporter of the HERA Women’s Cancer Foundation, but this year, it has become HERA’s first Visionary Sponsor. With the Run Like A Girl partnership, Montrail underscores its commitment to creating better lives for women of all ages.

The Vision
"I first heard of the HERA Foundation through John Connor, who was working on Montrail's relationship with the climbing community," says Paul Curran, marketing manager of Montrail. Since then, Montrail has supported the organization in many ways, most recently, through the Run Like A Girl series. The events will make a $20,000 minimum donation to the HERA Foundation.

Why HERA?
"It's the perfect fit for a women's trail race," says Curran. "You don't hear a lot about ovarian cancer. A lot of other types of cancer get support from organizations, and we felt ovarian cancer deserved the same." Curran is pleased to be part of the HERA Foundation and says, "We salute the effort and passion of the HERA Foundation, and that of Sean Patrick."

Curran believes the motivation of Patrick, HERA Foundation founder, to spread awareness of ovarian cancer, along with her own struggle with the disease, has inspired Montrail to do what they can, too. "It's a small thing really that we're doing…we'd just like to help get the word out."

Curran looks forward to partnering with HERA at future events. "It's growing," he says. "This year it's four events - next year, we hope for six."

For more information about the Run Like A Girl trail races, please visit www.montrail.com/runlikeagirl or register at www.active.com.

About Montrail
Through innovation, dedication, and personal knowledge of the sport, Montrail has been at the leading edge of trail running development since 1988. Whether it’s developing and promoting trail shoes, working an aid station or pacing a runner through the last 38 miles of a 100-mile race, Montrail and its employees are fully engaged in trail running and project a genuine and sincere love of the sport. For more information on Montrail and its products, visit www.montrail.com.

About the HERA Foundation
The HERA Foundation is a registered 501 (c)3, whose mission is to stop the loss of mothers, daughter, wives, sisters, partners, and girlfriends from ovarian cancer by empowering women to take control of their health, empowering the medical community to find new directions in ovarian cancer research, and empowering communities to provide support. For more information, visit www.herafoundation.org. To schedule an interview with HERA Foundation founder Sean Patrick, please call 513.304.5835.

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